Deception in Advertising to the Society - 865 Words

There is a general saying; ‘we deceive to gain advantage and to hide our weaknesses’. People, especially advertisers normally deceive their consumers in order to reap from their ignorance. Deception is the use of trickery or deceit to get what one wants. It entails many types of omissions, whose main aim is to distort the complete truth (Carson, 2010). Advertisers have perfected this art of deception to hide from their product weaknesses and gain profit in the end. Society considers deception as a relational transgression, which normally leads to betrayal and mistrust among individuals. Deception can take many forms that may include propaganda, dissimulation, distraction, concealment, camouflage and even self-deception (Carson, 2010). Advertising and Deception The most common form of deception is the use of misleading or false statements in commercial transactions. This is referred to as deceptive or false advertising. False advertising is any promotion or advertising, which misrepresents the characteristics, nature, geographic origin or quality of services, goods or commercial activities (Helmer, 2005). This concept of deception is illegal in most countries. However, advertisers can still find various legal ways of deceiving consumers since there is a thin line between deception and advertising (Hausman, 2000). One should remind himself/herself of a saying; when the deal is too good, think twice. Most governments normally want people to know the truth. In this case,Show MoreRelatedDeceptive Advertising1524 Words   |  7 PagesPaper Principles of Marketing MKT 2423 Angela Hanson Deceptive Advertising Deceptive advertising has been around since the beginning of time and still prevalent today. Sometimes it is done unknowingly by an advertiser, however more often than not; it is done with the intent to mislead the consumer making deceptive advertising a relevant marketing ethics issue. 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